ÉLAN Lash & Brow
Beauty · Dubai · 2025
A premium beauty brand in Dubai, launched from scratch: market research, SMM, website and service pages — revenue grew 3x (client-reported).
- Involvement
- Research · brand · SMM · site · SEO
ÉLAN Lash & Brow is a premium beauty project in Dubai focused on lash & brow services: brows, lashes, lash lift, brow lamination, makeup, waxing and care treatments. It entered the competitive UAE market, where Instagram alone is no longer enough: clients need to grasp the salon level, services, prices and location fast — and book right away.
Challenge
Before launch the digital system ran mostly on Instagram. That capped growth: some clients got lost in DMs, services were harder to explain, and there was no real structure for ads, search and easy booking.
The job was to launch the brand from scratch and bring it to market beautifully: research the audience, package the services, build SMM communication, create a website that earns trust, and design a clear path from first touch to booking.
What we did
We started with market research: how people in Dubai choose beauty salons, which services they search for, which triggers matter, and how a premium lash & brow brand can stand out in a crowded niche.
Then we helped build positioning and packaging: not just a brow salon but a polished beauty lounge with clear services, a strong visual level and trust in the artists. We organised services into categories so clients could choose fast: brow services, eyelash services, lash lift, makeup, waxing, combo treatments and pricing.
We also worked on SMM and launch: helping the brand enter the market deliberately, with clear messaging, a visual system and ad logic. The website became the hub to drive traffic from Instagram, ads, Google and partner placements.
Result
After launch the interest-to-booking conversion grew: clients found it easier to understand services, prices and location, and to contact the salon quickly. Enquiries rose noticeably because the path no longer depended on Instagram DMs alone.
Revenue grew about 3x (per the client). The site became not just a page on the internet but a working brand storefront: services, pricing, location, booking, SEO pages and content usable for ads and organic search.
Scope of work
Market research · brand launch from scratch · SMM · service packaging · site structure · UX/UI · website · SEO structure · service pages · pricing · ad prep · UAE market launch
Key facts
- Market
- Dubai · UAE
- Before
- Instagram only
- Website
- 45 pages in structure
- Revenue
- 3x after launch
Metrics — client-reported